Has Bud Light Recovered 2024. Nearly one year after bud light faced boycotts over its brief marketing collaboration with transgender social media personality dylan mulvaney, the.  — nearly nine months after bud light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly.

 — more than a year after a consumer boycott drained the sales of what was once the nation’s most popular beer, bud light still has a hangover. Year after influencer backlash, positive signs emerge.